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The new Fall Winter '17 collection consist of fuzzy knits in contrasting designs for women and multiple heavy knits for men alongside wardrobe essentials. The new collection is designed to be comfortable, warm and stylish and is made in Italy and Portugal.

For this collection we traveled to our southern neighbors. We took the shots at the train station of Luik, Belgium. We chose this location for its aesthetics and the way the sunlight finds its way through the impressive framework. For us it was really important to show contrast through the whole collection and shoot. The bright station with its bold forms against warm colors and soft knits from the collection.




The new 4530 Spring Summer ’17 collection consists of well designed products of high quality in terms of both production and materials used. The search for high quality fabrics brought us to Portugal where we found ottoman jerseys, piques, satins and waffle fabrics. The knitwear is made in Italy. All styles are finished with aesthetic details. 

As an Amsterdam based label we are always looking for iconic Amsterdam photoshoot locations. This season we have chosen The Hortus Botanicus, one of the oldest botanic gardens in the world.  In the midst of the city, the Hortus offers an oasis of tranquillity and a flowery relief in the urban busyness. The colors used in the collection reflect on three different zones, representing the subtropics, the desert, and the tropics.